Starting a New Game
When you start a new game, you have the option of selecting three difficulties. Here is additional explanation on the differences between them.
Easy
As it sounds, this is the easiest scenario to begin the game with. You will still have to put some thought and strategy into it, but it is not as punishing as mode difficult modes. You will start with $150 seed money, the customers will be less picky on their taste and temperature preferences, and the weather will offer better conditions with less rain and thunderstorms. Your daily rent is $10.
Normal
This is the recommended scenario if you want a challenge but aren't quite an expert yet. You get $100 seed money, your customers will have slightly more forgiving preferences, and the weather will offer a comfortable mix of sunny days and rainy conditions. Your daily rent is $15.
Hard
For the true tycoons out there, this will prove to be the most challenging. You start with $75 seed money, the customers preferences are firm, and the weather is quite unpredictable. The daily rent is $20.